Kenny Rogers Roasters is a chain of chicken-based restaurants founded in 1991 by country musician Kenny Rogers and former KFC CEO John Y. Brown Jr., who was a former governor of the U.S. state of Kentucky. Brown had been an early investor in Kentucky Fried Chicken from 1964 to 1971. During his successful music career, Rogers had appeared in several commercials for the Dole Food Company before founding this restaurant chain. Country singer Kenny Rogers, who founded the restaurant chain The menu of Kenny Rogers Roasters originally featured wood-fired rotisserie chicken. After closing all of its U.S. operations and a series of ownership changes, Kenny Rogers Roasters operates principally in Asia as part of Malaysian conglomerate Berjaya Corporation Berhad. The Kenny Rogers Roasters brand is owned by Kenny Rogers Roasters International Corporation, a subsidiary of Roasters Asia Pacific (Cayman) Limited which itself is owned by Berjaya Corporation Berhad.

As a brand, Kenny Rogers Roasters advocates healthy eating as reflected in its brand tag line “less fat…less salt…less calories”. — compared to fried chicken.